Brand setup

Your brand profile is the single most important thing you can set up in MixerLead. It’s injected as grounding context into chat, agents, intel, and skills — so output matches your positioning and voice automatically, without you re‑explaining your company every time.

What’s in a brand profile

• Company name — who you are.
• Value proposition — what you do and why it matters.
• Tone of voice — how you sound (e.g. “Confident, plain‑spoken, no hype”).
• Target markets / ICP — who you sell to.

Set it up

1. Open Settings → Brand Setup (or visit /settings/brand).
2. Fill in the fields above. Be specific — concrete details produce sharper, more on‑brand output.
3. Save. Your profile takes effect across the platform right away.

Treat it like a living document

Revisit your brand profile as your positioning evolves. A precise value prop and a clear tone description make the biggest difference to output quality.

How it’s used

When you run a chat, agent, intel module, or skill, MixerLead automatically adds your brand profile as context. That’s why a prompt like “write three launch angles” returns angles in your voice for your audience — no extra context needed.

Related

AI Chat See your brand voice in action.

Marketing Intel Brand-grounded intelligence.

Skills Library Templates that use your brand.