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Responsible AI

MixerLead is designed to make AI genuinely useful for marketing work — and to do it responsibly. Here’s how the platform helps you get trustworthy results, and what we ask of you.

The biggest driver of trustworthy output is grounding:

Your brand

Your brand profile is injected as context so output matches your positioning and voice.

Your knowledge

With the Knowledge Base enabled, answers are based on your own sources and include a Sources used card with citations.

Live web

Web grounding lets answers work from current, real pages rather than memory.

When an answer cites sources, you can click through and verify it — turning the AI from a black box into a research assistant you can audit.

User input to chat is screened by content moderation to help filter harmful or unsafe content, in line with acceptable‑use expectations.

AI accelerates your work; it doesn’t replace your judgment.

  • Treat output as a strong first draft, not final truth.
  • Verify facts and figures, particularly market sizing and competitive claims.
  • You decide what to save as an artifact, publish, or share.

Use MixerLead for legitimate marketing work. Don’t use it to generate harmful, deceptive, infringing, or unlawful content, or to process data you aren’t authorized to use. See Data & privacy.

  • Set up your brand profile before serious work.
  • Enable the Knowledge Base for anything about your own product, policies, or past work.
  • Be explicit about audience, constraints, and what “good” looks like.
  • Prefer cited answers when accuracy matters.